![]() There are two main forms of personalisation: Digital personalisation is fast and flexible, and is perfect for small to medium high quality print runs. Personalisation – Customised label solutionsĭigital label printing has significantly transformed the way we can engage and connect with consumers, offering personalisation like never before. Whilst we don’t claim to be designers, there are some common themes we see our customers using to create an outstanding label design… 1. Read on to learn about the various options available to you for printing a distinctive wine label for your brand. ![]() The right label will grab the attention of your target consumer, it will create a positive emotional connection and give a reason to choose that wine over any other. In the absence of a taste test, the wine label provides helpful cues as to the wine’s quality, taste, provenance, price and occasion. ![]() This is particularly true for younger wine consumers and first-time brand purchases. Have you wondered how to help grab more consumer attention for your wine? Or pondered what else you could do with your label to create the right brand message? Let us share with you 12 tips for choosing the best label printing techniques to ensure your wine stands proud on the busy retail shelf.Ĭonsumers are presented with a dizzying array of wine options in store and the label on your bottle is the key influencer in this vital decision-to-purchase moment. Australian Packaging Covenant Organisation.A look inside our label lab: Specialised testing for wine labels.21 stunning label embellishments and effects to incorporate in four simple steps.Wine Labelling Resources You Need to Know (The Complete List).12 tips for printing a distinctive wine label.
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